Planters cracks open a new ride for Mr. Nut

Filed under: Etc., Marketing/Advertising, Celebrities, Specialty

Planters Nutmobile - Click above for high-res image gallery

Mr. Peanut can't be relegated to just any automobile. After all, as the face of Nabisco's Planters division and as one of the most beloved (though just a wee bit creepy, if we're being honest) mascots in American history, Sir Nut needs a ride suitable of his stature. And, since he's apparently over 12 feet tall and carries a six-foot-long cane, we're talking some significant stature.

Fittingly then, Planters has seen fit to replace Mr. Peanut's old set of wheels with a brand-new Nutmobile. And this is no ordinary Nutmobile... if such a thing actually existed. Based on a 2011 Isuzu NPR truck with a diesel engine running a five-percent mixture of biodiesel (oddly not actually nut-based), this latest Nutmobile will be making appearances all around the country to "promote the peanut lifestyle" and draw support for The Corps Network.

According to The New York Times, this latest Nutmobile is quite the green machine. In addition to the biodiesel blend, it features "a wind turbine, solar panels, LED interior lighting, recycled parts and wood floors reclaimed from a 19th century Pennsylvania barn." Guess it's not very nutty after all, is it? Top tip, Jeff!

[Sources: Wired, The New York Times]

Planters cracks open a new ride for Mr. Nut originally appeared on Autoblog on Tue, 22 Feb 2011 15:59:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/02/22/the-nutmobile-mr-peanut-gets-a-new-ride-from-planters/

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